Author(s): Kitti HAJMÁSI

Title: KISVÁLLALKOZÁSOKBÓL GLOBÁLIS NAGYVÁLLALATOK: A VERSENYKÉPESSÉG DIMENZIÓI A 21. SZÁZADBAN

Source: Š. Gubo, E. Kahler Korcsmáros, Sz. Svitek, J. Tóth (eds.): 17th International Scientific Conference of J. Selye University. Sessions of the Faculty of Economics and Informatics. Conference Proceedings

ISBN: 978-80-8122-538-3

DOI: https://doi.org/10.36007/5383.2026.187

Publisher: J. Selye University, Komárno, Slovakia

PY, pages: 2025, 187-199

Published on-line: 2026

Language: hu

Abstract: The aim of this study is to examine which theoretical models and frameworks contribute most to understanding the growth and market leadership of small and medium-sized enterprises (SMEs). The central research questions are: (1) which common dimensions can be identified across different growth and strategic theories, and (2) how can these dimensions be applied in today’s rapidly changing, AI-driven business environment. The methodology is based on a narrative, thematic literature review, through which six key dimensions emerged as vital for SME growth: innovation, strategic planning, leadership and management, customer orientation, globalization, and technological development. The findings propose a conceptual framework that deepens understanding of SME growth dynamics and provides practical guidance for leaders and policymakers.

Keywords: SME growth, strategic models, success factors, disruptive innovation, artificial intelligence, AI

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