Author(s): Enikő KORCSMÁROS - Bence CSINGER

Title: A SZOCIÁLIS MÉDIA MEGHATÁROZÓ SZEREPE A KIS- ÉS KÖZÉPVÁLLALKOZÁSOK ÉLETÉBEN

Source: E. Korcsmáros (ed.): 12th International Conference of J. Selye University. Economics Section. Conference Proceedings

ISBN: 978-80-8122-375-4

DOI: https://doi.org/10.36007/3754.2020.247

Publisher: J. Selye University, Komárno, Slovakia

PY, pages: 2020, 247-258

Published on-line: 2020

Language: hu

Abstract: The aim of our research is to examine the decisive role of social media in the marketing strategy of small and medium-sized enterprises with the help of domestic and foreign expertise. The importance of the topic is reflected in the fact that the role of social media has greatly increased in relation to the sector we are examining. The first part of our research is intended to examine, in addition to the conceptual definition of social media, the path of its development both domestically and internationally. After that, the individual social media and the opportunities they offer are presented. In the next part of the research, we present the regional effects of social media in relation to the two regions of Hungary. The main goal of the research on this issue is to provide the reader with a comprehensive picture of the dominant role of social media in the life of small and medium-sized enterprises.

Keywords: social media, SME sector, marketing strategy, innovation, regional research

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