Author(s): Árpád PAPP-VÁRY

Title: STEREOTYPES ABOUT RESEARCHERS BASED ON INTERNATIONAL AND HUNGARIAN SURVEYS

Source: F. Filip, Zs. Gódány, Š. Gubo, E. Korcsmáros, S. Tóbiás Kosár, T. Zsigmond (eds.): 16th International Conference of J. Selye University. Sections of the Faculty of Economics and Informatics. Conference Proceedings

ISBN: 978-80-8122-509-3

DOI: https://doi.org/10.36007/5093.2024.241

Publisher: J. Selye University, Komárno, Slovakia

PY, pages: 2024, 241-256

Published on-line: 2024

Language: en

Abstract: How does the public, especially young people, perceive researchers? According to international research, this image is rather superficial. While there are positive elements, such as researchers being smart, diligent, and dedicated, there are just as many negative elements: they live only for their work, struggle in the real world, are introverted figures, and often their appearance is peculiar, giving the impression of a mad scientist. As revealed in the study, focus group primary research conducted also showed that the general image of researchers in Hungary is similar, further compounded by the respondents' belief that researchers often work for relatively low pay, thus being seen as "smart fools." Efforts should be made to shape and dismantle these stereotypes and highlight more positive attributes about researchers to improve public recognition.

Keywords: researcher, science communication, image, perception, stereotype, appearance, focus groups, European Union, Researchers’ Night

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