Author(s): SZŰCS-KIS Alexandra - PAPP-VÁRY Árpád Ferenc

Title: MAGYARORSZÁGI MEGYESZÉKHELYEK KÖZÖSSÉGIMÉDIA KOMMUNIKÁCIÓJÁNAK ELEMZÉSE

Source: E. Korcsmáros (ed.): 13th International Conference of J. Selye University. Economics Section. Conference Proceedings

ISBN: 978-80-8122-411-9

DOI: https://doi.org/10.36007/4119.2022.353

Publisher: J. Selye University, Komárno, Slovakia

PY, pages: 2021, 353-372

Published on-line: 2022

Language: hu

Abstract: The communication tool kit of urban marketing has changed significantly in recent years, with online solutions and social media becoming the focus of attention besides (and, in a way, instead of) classic offline tools. In our study, we explore how this tool kit can be effectively applied to cities and how cities should communicate through different platforms. For this purpose, we have created a kind of social media tutorial regarding Facebook, Instagram, YouTube, Twitter and LinkedIn. In our own primary research, we used data from the first quarter of 2021 to investigate the presence of Hungarian county seats on three platforms: Facebook, Instagram and Youtube. It would be also worthwhile for other cities to use this criteria system as a checklist, or to adopt good practices from the cities at the top of the list.

Keywords: City marketing, city branding, social media marketing

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