Author(s): Szabolcs SZOLNOKI – Árpád PAPP-VÁRY

Title: AZ „ALKOTÁS ÉS KREATIVITÁS FÖLDJE”– AZ IZRAELI „ÜTÉSÁLLÓ” ORSZÁGMÁRKA KIALAKULÁSA ÉS VÁLASZA A KORONAVÍRUS VILÁGJÁRVÁNYRA

Source: E. Korcsmáros (ed.): 13th International Conference of J. Selye University. Economics Section. Conference Proceedings

ISBN: 978-80-8122-411-9

DOI: https://doi.org/10.36007/4119.2022.335

Publisher: J. Selye University, Komárno, Slovakia

PY, pages: 2021, 335-352

Published on-line: 2022

Language: hu

Abstract: In 2021, the modern, independent state of Israel celebrated the seventy-third anniversary of its proclamation in special circumstances, battling the coronavirus pandemic. The image of the country has improved significantly over the last decade through consciously organized work, and the pressure from COVID-19 has not worsened this. Moreover, instead of falling back, the economy and the international reputation hardened by the hits. The economy and the country brand have been further strengthened by rapid and large-scale vaccination and numerous new Israeli inventions and unique methods related to epidemic management. Today, many people think of Israel as the citadel of innovation, venture capital investments and the homeland of prominent researchers. The country has not always been called Startup Nation, and more recently “VacciNation”. The change is the result of conscious work, which is due on the one hand to the real successes of the economic structure, and on the other hand to controlled positioning and country branding activity. Our study seeks to answer how Israel stretched the geographic envelope surrounding it and what processes it has taken to achive that many people today no longer see the country as as a barrels of gunpowder and the Arab-Israeli conflict, but vibrant, colorful, rich metropolises, the cradle of innovative businesses, billion-dollar capital investments and world bailouts.

Keywords: Israel, Startup Nation, Nation Branding, Public Diplomacy, Innovation, Geosciences

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