Author(s): Tamás DUDÁS - Silvia TÓBIÁS KOSÁR

Title: E-KERESKEDELEM ÉS ONLINE MARKETING VÁLTO-ZÁSMENEDZSMENTJE

Source: E. Korcsmáros (ed.): 13th International Conference of J. Selye University. Economics Section. Conference Proceedings

ISBN: 978-80-8122-411-9

DOI: https://doi.org/10.36007/4119.2022.99

Publisher: J. Selye University, Komárno, Slovakia

PY, pages: 2021, 99-113

Published on-line: 2022

Language: hu

Abstract: The main objective of this study is general characterization of e-commerce, online marketing, change management and short introduction of their basic forms, their most important tools and models. The study has a theoretical and a practical part. It contains 15 graphs and 1 chart. The theoretical part deals with the types and characteristics of e-commerce and comparison of its´ pros and cons. This part in-troduces the online marketing and its´ tools, the change management and the most important models of change management, too. The practical part introduces the aims, methods and methodology of the research. The results of the researched area are described in the next part. The last chapter is about the conclusions, remarks and proposals which could give aid to entrepreneurs to develop their business in the future.

Keywords: e-commerce, online marketing, change, change management, coronavirus pandemic

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