Author(s): Petra DÁN - Annamária ZSIGMONDOVÁ

Title: AZ APPLE MARKETINGTEVÉKENYSÉGE ÉS FOGYASZTÓI SZOKÁSAINAK VÁLTOZÁSA A COVID-19 VILÁGJÁRVÁNY IDEJÉN

Source: E. Korcsmáros (ed.): 13th International Conference of J. Selye University. Economics Section. Conference Proceedings

ISBN: 978-80-8122-411-9

DOI: https://doi.org/10.36007/4119.2022.89

Publisher: J. Selye University, Komárno, Slovakia

PY, pages: 2021, 89-98

Published on-line: 2022

Language: hu

Abstract: The study aims to examine consumer satisfaction with Apple’s products during the Covid-19 period. The theoretical part deals with the company, in which the restrictions and changes that took place dur-ing the pandemic – which also affected the production of the products – are presented. Online and offline marketing are described, and pays attention to the impact of the coronavirus on marketing. For this, we used both domestic and foreign literature and online sources. Four assumptions were formu-lated. The practical part looks for the answer to how satisfied consumers of the Apple's products are. After presenting the results, the paper ends with the conclusion. The results show the shopping habits of the Apple consumers. After evaluating our research, we also got an answer to how consumers think the pandemic period is affecting the company.

Keywords: marketing, marketing activity, Apple, consuming society, Covid-19

Fulltext (PDF)