Author(s): Nóra AMBERG – Balázs GYENGE

Title: MODEL DEVELOPMENT OPPORTUNITIES FOR ANALYZE CUSTOMER BEHAVIOUR IN THE COSMETICS MARKET

Source: E. Korcsmáros (ed.): 12th International Conference of J. Selye University. Economics Section. Conference Proceedings

ISBN: 978-80-8122-375-4

DOI: https://doi.org/10.36007/3754.2020.09

Publisher: J. Selye University, Komárno, Slovakia

PY, pages: 2020, 9-29

Published on-line: 2020

Language: en

Abstract: The aim of this study is to present our self-developed model of cosmetic consumer behaviour. The creation of the model was preceded by the exploration of the consumer side of the cosmetics market, cosmetic trends and groups, especially natural cosmetics, the presentation of cosmetic trends and factors, and (health and environment) conscious consumption, as well as a brief summary of source models. After getting acquainted with own model and its factors, a brief description of the methods of primary research planned in the future was outlined. Own model is a theoretical model, which has been developed on the basis of the processing of the literature and which we plan to modify later using the results of primary research. The most important, gap-filling objective of model development is that consumers describe the process of buying and consuming natural - non-natural cosmetic products.

Keywords: Consumer and customer behaviour, models, cosmetics, influencing factors, trends, cosmetics market, conscious consumption

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